Completely honored to be the one to carry you the inside track on cookie butter, a product that’s solely been in the marketplace since checks notes 2010!
Oh. I see. It’s been round for some time. And it was a mid-tier hype ingredient for some time, showing in every little thing from Krispy Kreme doughnuts to Ben & Jerry’s ice cream to Starbucks espresso, too. Properly, shucks.
So that you already find out about cookie butter. What if I educated you about its origins, as an alternative? THAT’S RIGHT BITCHES IT’S TIME TO LEARN!
Biscoff cookies have been round in Belgium since 1932. There, they’re generically often known as speculoos, however Lotus Meals renamed the product for its American shoppers, as a result of People have all the time hated silly names. As an alternative they determined to name them Biscoff, a portmanteau of biscuits and occasional, which is clearly much less silly. All Biscoff are speculoos however not all speculoos are Biscoff, obtained it?
For as soon as, capitalism labored in my favor, as I could have by no means gotten to style Lotus Biscoff Cookie Butter with out a “meals dealer” working for Delta Airways who determined he needed the Belgian cookies served on flights in 1986. Don’t say a meals dealer by no means did something good for ya.
So now we’ve obtained Biscoff cookies flying all around the globe, enchanting American passengers and priming the market. However how did we get to spreadable cookie deliciousness?
In 2010, a contestant on the Belgian tv cooking competitors De Bedenkers grabbed first place together with her cookie butter recipe. Mothers had lengthy been making snacks out of crushed up speculoos in between slices of buttered bread, however after the present win, Lotus Meals swooped in and acquired the unique rights to the recipe.
After all, Lotus then tried to behave like they’d invented mangling collectively cookies and butter, suing one other De Bedenkers contestant who had additionally made a cookie unfold and tangling with different speculoos bakeries. Even the author of the weblog OmaWapsie, which accurately interprets into “Grandma’s Weblog”, wasn’t secure from the Lotus bullies. That’s proper, they went after grandma.
As everybody is aware of, should you come after grandma, you finest not miss. Seems she’d printed the recipe earlier than any of those different fools even dreamed of being on tv, and Lotus’s lawsuits fell aside.
By that point, Dealer Joe’s had already launched its wildly well-liked Speculoos Cookie Butter, which might be the model America is most conversant in at the moment. In reality, it was the most well-liked product that Dealer Joe’s bought in 2014.
However whereas Dealer Joe’s places its cookie butter entrance and heart, the (considerably) unique Lotus Biscoff Cookie Butter sits quietly on cabinets subsequent to the peanut butter, its unassuming label simply mixing into the ocean of savory counterparts.
That is the place I discovered my first jar, as I made a decision which peanut butter model I needed to take residence with me for the apocalypse. Out of the blue this candy, mysterious-to-me deal with caught my eye.
Earlier than researching this text, it had by no means occurred to me that TJ’s Speculoos and Biscoff had been virtually the identical factor underneath totally different names. However now that I perceive the Biscoff/speculoos relationship, I’m glad that Lotus’s providing exists since I don’t reside close to a TJ’s and I now can not think about my life with out cookie butter.
Once more, I’m positive all of you might be extra worldly than me and have already skilled the bliss that’s cookie butter, so I’ll be temporary in my description. My first impression upon tasting the Biscoff selection was the acquainted style of cinnamon graham crackers. It’s a style I haven’t had in a few years, so my style buds had been flooded with nostalgia.
It’s like a heat, creamy hug that you would be able to unfold on something you need. Like peanut butter, it doesn’t have to be refrigerated, which I feel is nice as a result of I really feel like that heat feeling can be diminished by a chilly temperature. Additionally, you may simply yoink it off the shelf, plunk your self down on the sofa with a spoon, and go hog wild, which is my most well-liked technique of consumption.
It took me a complete decade to strive cookie butter, however now that I’ve, it’s going to be a staple in my pantry. It’s simply that good.
DENOUMENT
In keeping with Delta Airways flight attendants, should you take a slice of lime from the beverage cart and squeeze it over a Biscoff cookie, it tastes similar to key lime pie. Please give these employees some actual meals.
Oma Wapsie acquired a present basket from Lotus Meals for her troubles. She has acquired no additional compensation for her recipe.