For the previous 10 years Australia has largely saved the wonders of its namesake bitters to itself. However fortunately, that’s about to alter as Australian Bitters is occurring the street. And drinks visionary JJ Goodman, the artistic power and globally famend founder and proprietor of The Cocktail Membership bar group will probably be proudly positioned within the driving seat.
“We all the time discuss Bitters being the seasoning in each nice cocktail – how they’re capable of introduce a large quantity of flavour and complexity in simply a few dashes. So the presumption that you should use one Bitters for each type of drink is clearly absurd,” JJ begins when requested in regards to the significance of Bitters in drinks. He’s proper in fact. You wouldn’t use the identical bitters that you just’d use to impart zing and freshness in one thing like a G&T say and anticipate them so as to add the depth and required in an Previous Original.
“Bitters could be a actually nice option to personalise your drinks, including a dynamic that fits your type and persona.” JJ continues. “Australian Bitters is a fully sensible vary and I can’t look forward to the remainder of the world to find them. There are such a lot of nice expressions within the portfolio, together with Australian Fragrant Bitter, utilized in Lemon, Lime and Bitters which is such an iconic drink over there. I’m an enormous fan. For me, it has a beautiful heavy clove word, an actual earthiness that makes it stand out from others within the class. I like the Australian Orange Bitters as effectively, there’s this lovely floral, orange blossom word which is rather more delicate than Regan’s or Angostura Orange Bitters.” There are different expressions within the vary too, together with Grapefruit, Espresso and Cacao.
“I feel the rise of Bitters as a class over the past 10 years has given numerous mixologists the power to evolve and create bespoke flavours that swimsuit them, permitting their drinks, traditional cocktails and all their trendy mixology to have extra range.”


And to show it, JJ will probably be available with the creator of Australian Bitters, Sahil Beri of their not-to-be-missed workshops at Tales of the Cocktail in New Orleans. Don’t go anticipating something remotely bland or boring, the 2, hour-long classes are inspiring, partaking and enjoyable.
The classes:
Style the Oz-er Facet at Tales of the Cocktail
3.30pm and 4.30pm on twenty third July 2025
On the agenda:
‘Meet the Grasp Blender and uncover the craft behind trendy bitters mixing…’
“The section with Sahil goes to be fascinating as a result of we’ll be doing a blind tasting of Bitters – it’s the kind of factor that often will get missed throughout the class,” JJ says excitedly. “Because the creator of the vary and together with his pharmaceutical background, Sahil is totally excellent for this as he’ll be guiding the viewers by what they’re tasting in order that they absolutely respect and perceive the distinction between the bitters.”
‘Discover how bitters elevate flavour…’
“Clearly Australian Bitters will probably be within the lineup, together with Angostura and another well-known bitters firms,” JJ continues. “The goal right here is for everybody who attends to get to grasp why you’ll lean from one product to a different. I feel it’s going to be eye-opening to actually examine the totally different flavour profiles below a microscope.”
‘Style iconic cocktails…’
“We’ll be serving what’s thought to be Australia’s nationwide drink Lemon Lime and Bitters on arrival, then we’ll have a particular visitor look from an award-winning Aussie bartender who will probably be highlighting Australian Bitters in an Previous Original cocktail. They may also share loads of beneficial insights into what makes mixology so particular in Australia.”


‘…and watch JJ Goodman convey all of it to life with cocktails served within the room’
“One of many three, full-sized drinks that we’ll be serving is our new excellent serve, the Seven Hills Bitter. It’s our twist on the Amaretto Bitter, which has been a massively well-liked drink in Australia for many years. The unique recipe is a enjoyable, nearly disco-style drink, however when it’s made effectively, it’s truly actually lovely.
“We’ve finished a twist on it which we’ve known as the Seven Hills Bitter, referencing Seven Hills in Sydney the place Australian Bitters is produced.
“Along with the amaretto we add bourbon to dry the drink out just a little bit, so it’s like a Godfather Bitter, then we steadiness it out with Australian Bitters and Bitter Tales, one other product within the vary, which work collectively alongside the dryness of the whiskey. The outcome? It’s nonetheless a enjoyable, playful drink but it surely takes on a critical aspect. I like that steadiness as a result of it actually fits the model and it performs into every little thing that I’ve been doing at London Cocktail Membership over time.”
‘Stroll away impressed, educated and perhaps just a bit bitter (in one of the simplest ways)!’
“With Sahil’s know-how, the bitters tasting, a number of ideas from Sahil, our visitor and myself on easy methods to use bitters in drinks and which expressions convey out the perfect through which cocktails, there’s lots to be taught and be impressed by. We’ll even have a Q&A after every session, so anticipate loads of interplay. I can’t wait!”
Restricted areas accessible. Guide your house right here
And likewise…
“I’ll even be co-hosting one other cool session in New Orleans on the twenty fourth July. Once more, areas are restricted however should you’re , contact Jeremy Allan for particulars.