Bengaluru, India
Priyanka Blah began writing about drinks as a option to doc her personal experiences tasting whiskies. Seeing a spot within the South Asian trade, she turned her focus from inner reflection to one thing broader. “There was no devoted platform providing customers a impartial, unbiased perspective on the drinks panorama,” says Blah, who felt content material both skewed too commerce or too shopper—nothing struck the fitting steadiness.
It impressed Blah to create The Dram Attic in 2015, now a multi-hyphenate platform that gives not simply content material however strategic steerage for enterprise development, artistic consultancy, content material creation, and a mentorship program for hospitality professionals. This 12 months, Blah expanded her attain with the launch of DRIP, a Dubai-based on-line life-style journal specializing in Asia and the Center East, for which she’s each co-founder and editorial director.
Regardless of its world purview, Blah is proudest of what The Dram Attic has performed for the South Asian bar neighborhood. By means of mentoring alternatives, Blah believes it’s instilled a mindset that hospitality is a long-term profession, not only a job. Personally, she takes delight in being acknowledged as a voice for the area. “I’d prefer to imagine I’ve performed a small however vital half in with the ability to inform the area’s story to the world and spotlight the wealth of expertise we have now right here,” she says.
In her new function as director of schooling for Bar Convent Berlin, she hopes to once more shut gaps within the trade by involving audio system from supporting industries, resembling agriculture and tech, to share insights. She additionally needs to show the highlight on the lesser-represented continents. “We’d like to see extra participation from communities of people that we don’t typically see tackle the principle stage.”
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