Beyoncé Simply Launched a New Whiskey – SirDavis Whisky

Beyoncé Knowles-Carter has completed lots of spectacular issues over the course of her profession. However that spotlight listing has, till now, excluded launching her personal spirits model, a very common interest amongst celebrities. That’s simply modified with the introduction of SirDavis, a brand new whiskey created in partnership with Moët Hennessy.

Seems, Beyoncé is a Japanese whisky fanatic, so she enlisted the workforce at Moët Hennessy to assist her craft a particular taste profile that mirrored her superb whiskey. The spirits home then tapped Dr. Invoice Lumsden, one of many world’s greatest grasp distillers identified for his work on Scotch whisky manufacturers like Glenmorangie and Ardbeg, to steer the cost.

Lumsden chosen the model’s mash invoice, a uncommon mixture of 51% rye and 49% malted barley. He employed conventional whiskey-making strategies to realize a sublime mouthfeel and texture harking back to Japanese and Scotch whiskies with out dropping the deep, sturdy flavors typical of basic American rye.

beyonce knowles-carter holding a bottle of sir davis whisky
Moët Hennessy

SirDavis is called in honor of Davis Hogue, Beyoncé’s paternal great-grandfather, who was a farmer and a moonshiner within the American South throughout Prohibition. This discovery impressed Beyoncé to create her personal whiskey model 4 generations later. 

“I’ve at all times been drawn to the facility and confidence I really feel when consuming high quality whisky and needed to ask extra folks to expertise that feeling,” stated Beyoncé Knowles-Carter. “After I found that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated. SirDavis is a means for me to pay homage to him, uniting us by way of a brand new shared legacy.”

SirDavis retails for $89 and is on the market to buy on ReserveBar. Starting in September, bottles can even be obtainable at retail retailers throughout the U.S. in addition to in choose airports, together with LAX, JFK, and SFO, and in shops in London, Paris, and Tokyo.


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