Amazon has introduced the rollout of latest certification necessities for all dietary complement sellers on the platform1. As of this January, Amazon complement necessities name for sellers to make use of a third-party testing, inspection, and certification group to display Present Good Manufacturing Follow (cGMP) compliance.
This new requirement considerations nutritional vitamins, minerals, botanicals, amino acids, and sure herbs. It notably doesn’t cowl any complement not designed to be orally ingested, corresponding to topical options, lotions, and ointments.
Speaking Amazon’s New Necessities
Amazon plans to achieve out on to corporations involved by this new requirement to tell them that they’ve 90 days to provoke a documentation request with a certifier for third-party complement testing. As of January 2026, Amazon has listed seven authorized third-party corporations for dietary complement testing within the U.S.
The brand new Amazon dietary complement necessities solely serve to fortify pre-existing testing necessities for a number of complement classes NeutraIngredients characterizes as “problematic,” together with sexual enhancement, weight administration, and joint well being merchandise2.
These merchandise embody any merchandise containing glucosamine methylsulfonylmethane or chondroitin, each of which have been extensively attributed with joint well being advantages. Makers of those dietary supplements should display that they’re in compliance with requirements exhibiting that the complement “incorporates the substances claimed on the label” and that “it doesn’t comprise particular undeclared contaminants.”
Years of Deceptive Advertising and marketing
This new certification is a very long time in coming, after years of sellers utilizing the platform to market dietary supplements in methods the media has characterised as “deceptive3” and even “nugatory4.” In 2025, a category motion lawsuit was introduced in opposition to {the marketplace} alleging that Amazon bought dietary dietary supplements with deceptive well being claims that had not been authorized by the FDA5.
In the identical yr because the Amazon class motion lawsuit, an organization referred to as SuppCo carried out impartial lab analyses on 44 of the positioning’s hottest dietary supplements for testing. They discovered that fifty% of the merchandise “failed to fulfill their label claims,” and 20 of the 22 failures contained solely 0 to three% of the primary ingredient quantity claimed.
Failures had been significantly flagrant throughout the class of gummy nutritional vitamins, the place a whopping 75% failed assessments. Cheaper options additionally examined particularly poorly, with failing merchandise proving to be a median of 38% cheaper than those who handed assessments. International imports had been additionally significantly problematic: Each overseas-registered complement examined by the group failed testing.
Sources:
- https://sellercentral.amazon.com/assist/hub/reference/exterior/201829010
- https://www.nutraingredients.com/Article/2025/12/22/amazon-expands-tic-cgmp-requirement-to-all-supplement-products/
- https://www.commonplace.co.uk/enterprise/business-news/amazon-superdrug-advertising-standards-authority-holland-department-of-health-and-social-care-b1267580.html
- https://seattlered.com/seattle-red/jason-rantz-opinion/amazon-supplements-suppco/4115334
- https://topclassactions.com/lawsuit-settlements/lawsuit-news/amazon-must-face-class-action-over-non-fda-approved-supplements/
