Taking a Howdy Beef n’ Burger Historical past Deep Dive

Although I used to be aware of Howdy Doody, I had no concept {that a} Howdy Beef n’ Burger existed. Then I assumed it might need been a one-shop tester till I learn there have been twenty-seven areas at their peak within the Nineteen Seventies.

The entire Howdy Beef n’ Burgers have been positioned in New England, which is smart since I tracked down franchise adverts in Bangor, Maine; Portland, Maine; and Portsmouth, New Hampshire newspapers.

I did have fairly a number of Howdy Beef n’ Burgers objects on show at Burger Museum, together with a free Beefburger card, but I by no means got here throughout the creepy little bunny giveaway of the Star Wars cups.

Howdy Beef n' Burger Free Burger Card - Front
Free Beefburger Card – Entrance
Howdy Beef n' Burger Free Burger Card - Back
Free Beefburger Card – Again
Taking a Howdy Beef n’ Burger Historical past Deep Dive
Howdy Beef n’ Burger Brand

The Historical past of Howdy Beef n’ Burger

Howdy Beef n' Burger Paper Bag
Paper Bag

Howdy Beef n’ Burger was a notable quick meals chain began within the Sixties by William Rosenberg, the identical entrepreneur who based Dunkin’ Donuts. Impressed by the favored kids’s tv present Howdy Doody, which aired from 1947 to 1960, Rosenberg aimed to create a novel eating expertise combining traditional burgers’ attraction with a contact of nostalgic allure.

Origins and Enlargement

Howdy Beef n' Burger Sugar Packet
Sugar Packet

The primary Howdy Beef n’ Burger restaurant shortly gained traction as soon as it opened in 1965. The chain’s preliminary development was centered round Boston, however it will definitely expanded to incorporate a minimum of 27 areas throughout New England. A major side of the model was its co-branded areas with Dunkin’ Donuts.

These mixture shops, just like the one in Harmony, New Hampshire, owned by Sam Silverstein, supplied breakfast choices and lunch or dinner fare, maximizing buyer comfort and growing profitability. Prospects might begin their day with a espresso and doughnut from Dunkin’ Donuts and return later for a hearty burger meal from Howdy’s.

Howdy Beef n' Burger Sugar Packet
One other Sugar Packet

Howdy Beef n’ Burger Menu and Recognition

Howdy Beef n' Burger - The Bangor Daily News December 21st, 1976
The Bangor Every day Information December twenty first, 1976

Howdy Beef n’ Burger‘s menu was various, catering to the tastes of New Englanders with choices just like the Large “B” (their model of the Large Mac or Whopper), roast beef sandwiches, fried rooster plates, and seafood dishes together with haddock, shrimp, fish sandwiches, clam strips, and clam chowder. They even supplied promotions comparable to 4 burgers for a greenback or twelve burgers for a greenback, making it a well-liked selection for households.

Howdy Beef n' Burger Cup
Cup

Memorable Places and Anecdotes

Howdy Beef n' Burger - The Bangor Daily News February 20th, 1972
The Bangor Every day Information February twentieth, 1972

Some memorable areas included one in Fall River on President Avenue and two in New Bedford owned by Michael Panagakos, with one on Buy Road. One other was at 520 Southern Artery in Quincy, which opened in 1965 and was bought by Mel Werman in 1975. This Quincy location skilled a fireplace in 1976 however reopened later that 12 months with a grand celebration that includes state Sen. Arthur Tobin and providing cheeseburgers for 25 cents.

Howdy Beef n' Burger - The Day May 27th, 1976
Howdy Beef n’ Burger advert in The Day Might twenty seventh, 1976

Howdy Beef n’ Burger Restaurant Places

Howdy Beef n' Burger - The Sun Journal November 21st, 1963
The Solar Journal November twenty first, 1963

I’ve tracked down the addresses of twenty-two of the 27 Howdy Beef n’ Burger restaurant areas. I’m hoping somebody might need a listing with the remainder of them.

Howdy Beefburger Ad in the Lewiston Daily September 11th, 1968
The Lewiston Every day September eleventh, 1968

Connecticut

Deal with Metropolis
447 Principal Road East Hartford
262 Route 12 Groton

Maine

Deal with Metropolis
329 Principal Road Bangor
11 Elm Road Biddeford
512 Canal Road Lewiston
1209 Forest Avenue Portland
262 Principal Road South Portland

Massachusetts

Howdy Beef N Burger Ad in the Boston Globe
The Boston Globe July seventeenth, 1964
Deal with Metropolis
Gallivan Boulevard Dorchester
140 Water Road Fitchburg
264 Waverly Road Route 135 Framingham
290 Worcester Street Framingham
211 Winter Road Haverhill
516 Dutton Road Lowell
Buy Road New Bedford
Rockdale Avenue New Bedford
520 Southern Artery Quincy
507 Broadway Saugus
19 Veterans’ Blvd Rte 44 Taunton
1345 VFW Parkway West Roxbury
187 Cambridge Street Woburn

New Hampshire

Deal with Metropolis
125 South Principal Road Harmony
203 Lowell Street Hudson
189 West Road Kenne
234 Elm Road Manchester
200 Temple Road Nashua
Deal with Unknown Salem

Vermont

Deal with Metropolis
26 Jap Avenue St. Johnsbury

Cultural Influence

Howdy Beef n' Burger Free Star Wars Cup Ad in the Hartford Courant July 5th, 1978
Free Star Wars Cup Advert – The Hartford Courant July fifth, 1978

The Howdy Beef n’ Burger chain left a long-lasting cultural affect on those that ate there and is fondly remembered for its catchy jingle:

Howdy Beefburger Drive-ins Serve up tasty treats.

Beefburgers made with simply the best meats.

Howdy Beefburger Drive-Ins, drive proper up and get

Speedy speedy speedy service and one of the best beefburgers but.

Prospects nostalgically recall phrases like “Howdy, could I provide help to?” and the enjoyment of clipping coupons for burger offers. The model additionally created a way of group and household enjoyable by giving kids Howdy Doody buttons with their meals.

Howdy Beef n' Burger Pin
Howdy Beef n’ Burger Pin

Decline and Legacy

Howdy Beef n' Burger Bolo Tie
Bolo Tie

By the tip of the Nineteen Seventies, the Howdy Beef n’ Burger chain had declined, with many areas offered to different franchises comparable to McDonald’s and Wendy’s. The Quincy location, for instance, was changed by a Wendy’s in August 1979. Regardless of its eventual closure, Howdy Beef n’ Burger stays a cherished reminiscence for a lot of who skilled its distinctive mix of quick meals and nostalgic allure throughout its heyday.

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