Simply over half of my product sales got here from dwelling and enterprise deliveries. Through the years, we came upon a couple of concepts that made us stand out from the competitors. We have been the fi rst firm in our space to make use of car-top indicators. It was so way back I needed to make my very own from scratch. I completely mounted it to an previous Chevy Vega. The “piglet” solely had a driver’s seat. The remainder was plywood and heated cupboards. Automobile high indicators work. They’re nice advertisers and in addition give the client one thing to search for when the automotive cruises the road in search of the home quantity.
We observed that, a minimum of half the time, our clients’ canines beat their homeowners to the door once we got here knocking. My drivers at all times had canine biscuits of their jacket pockets. This scored massive factors with the canine in addition to the proprietor. We additionally supplied small “kiddie doughs” to little individuals. This was not more than a small piece of pizza dough in a sandwich bag. Children like to play with Play Dough. We gave them the actual deal. We instructed them to not eat it and to retailer it within the fridge. Anytime they got here within the restaurant to dine, they requested for extra.
Each supply driver depends on a lit home quantity. Each time we delivered to a house the place the porch gentle was burned out, we requested permission to exchange it. I made a case of 100 watt bulbs accessible for my drivers to have of their again seats.
One of the best concept I ever needed to make the drivers shine was “resort packs”. Once I was interviewing motel homeowners in my city to get permission to position desk tents and menus in all of their rooms, I used to be reminded that consuming pizza in a resort room will be messy. I invented an answer. Place two 9-inch plates, two forks and some napkins in a gallon Ziploc bag. Each time we delivered to a nondomicile (workplace, enterprise, motel) my drivers supplied the packs to the purchasers. That they had a bit spiel that went like this. “I made up a bag with plates for you. May you utilize this?” Bam … immediate tip. Since we hardly ever, if ever, obtained coupons from our motel and enterprise clients, the associated fee was very inexpensive. My drivers additionally requested the vacationers in the event that they wanted driving instructions to anyplace on the town. Who is aware of greater than a skilled driver on the streets in your city? FedEx got here to us after they have been misplaced!
These little acts of kindness got here again and separated us from everybody else. Give them a strive. ?
Large Dave Ostrander owned a extremely profitable impartial pizzeria earlier than turning into a guide, speaker and internationally sought-after coach. He’s a month-to-month contributor to Pizza Right this moment and leads seminars on operational subjects for the household of Pizza Expo tradeshows.